Ghost In The Machine

Baudrillard:

“God, who was once present, but also absent, from all things, now circulates in the arterial network of computers.”

Amazon:

“Alexa—the brain behind Echo—is built in the cloud, so it is always getting smarter. The more you use Echo, the more it adapts to your speech patterns, vocabulary, and personal preferences. And because Echo is always connected, updates are delivered automatically.”